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Evaluation The Extent of Application of Marketing Policies Based on Marketing Cost Management in ‏‎Lattakia‎Private Banks

Classification

Scientific Research

Researcher name

Dr. Ayam Yassin

Title

Evaluation The Extent of Application of Marketing Policies Based on Marketing Cost Management in ‏‎Lattakia‎Private Banks

Published by

Magazine of Tishreen University

Faculty

Faculty of Economics

Department

Finance and Banking

Year

2016

 

Abstract

The research aims to show the extent of application of marketing cost management in Syrian private banks’ marketing plans. So, it has focused on understanding the concept of marketing costs, their application elements, the extent of the application of these elements in their marketing policies, and the extent of planning and measurement of marketing activities costs and make a plan that contributes to cost reduction without impinging on performance or customer satisfaction.

The researcher depended on descriptive approach in the research community and a survey has been designed and distributed among some employees in private banks, then the researcher analyzed the survey results by the Statistical Package for the Social Sciences (SPSS).The research concluded that there wasn’t a good application of marketing cost management costs in a way that helps improve banking performance and the banks does not take cost effective management into account through marketing activities they have.

 

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